Home > Business Solutions - 3D Research > Buzz 3D Eye-Tracking

3D eye-tracking is a technique using special hardware to monitor where the eyes of the end user are looking when moving around a Buzz 3D environment.  Eye fixations (when an eye stops moving to focus), and eye-motion are recorded within our Buzz 3D FootStep™ data capture module.  The data is catalogued and stored ready for post-session analysis, either within Buzz 3D’s integrated MySQL database, or in your choice of statistical analysis package.

Buzz 3D offers a Full Service package, partnering with industry-standard eye-tracking solution providers, and integrating their hardware seamlessly within our 3D software to enable 3D eye-tracking.

Our 3D eye-tracking technology advantages are manifold – enhancing consumer research relating to product design, evaluating how attractive a product appears to the eye when placed alongside ‘standard’ designs from major competitors, or to prove the effectiveness of proposed Brand makeovers to refine design changes in the Virtual World, avoiding unnecessary expense and prototyping in the real world.

If you have a specific requirement and would like to make a no obligation enquiry about Buzz 3D eye-tracking please contact our CEO, Ian Medhurst at ian@buzz3d.com.

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