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Buzz 3D restores the reality of spatial context to advertising and removes the creative barriers that traditional page based web design has imposed.

Advertisements can be presented as static or animated 3D objects, or displayed in any multimedia format, such as video, audio, pictures/images, other web content (including Flash), and even live TV. All are seamlessly integrated within the 3D environment and can offer further interaction that links to supporting content in order to better clarify the desired ‘messaging’ for Products and Services.

If required, Human Representation can be easily and cost effectively incorporated within the 3D virtual world by integrating a video that has been recorded against a transparent background and then projected against two polygons in the 3D environment. The image would always rotate to appear ‘front on’ to the user, wherever they navigated to within the 3D World, so as to always retain the perspective that would be experienced in the real world.

Buzz 3D ‘FootStep’ technology can also contribute information that ensures advertising can be more accurately targeted. The constraints of ‘point and click’ can now be augmented by way of a far more fluid and natural browsing behaviour, ie. adverts can be placed where the majority of users pass, or better still dynamically displayed at appropriate intervals and in context irrespective where the user navigates.

In addition, Buzz 3D is fully compatible with conventional Ad-Server metrics (eg. DoubleClick, 24/7, etc). Buzz 3D gives the clearest picture ever of how best to optimise advertising-placement and other factors in order to deliver the ultimate presentation of your product(s) or service(s).