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Flash comprises interlinked movies and clickable page elements.  The greater the desired interaction, the more linked videos are required.  This not only incurs a considerable cost, but also means that the user has to wait more often for a video to load when they make a selection.  Furthermore, if any changes are subsequently required the Flash Movie has to be recreated every time, in whole or in part (adding even more cost).

Director/Shockwave leverages some power of the onboard hardware for 3D graphics, but is incapable of exploiting the advanced processor/graphics performance now possible via a more powerful 3D engine.  Streaming Flash MX Video is supported, but not other real-time multimedia content.  Navigation is ‘stilted’, as the user continually waits for linked 3D environments to load.

Java is not designed for complex real world 3D environments that require collision detection, Artificial Intelligence, and a large number of interactive elements that all operate in the same space.  Hence Java’s primary appeal is for the creation of smaller programmes (Applets) where the problems optimizing for runtime compilation are minimized due to the simplicity of those applets.

Insofar as Flash, Shockwave and Java are concerned they will remain an ideal option for many presentations, but they are all incapable of delivering the kind of visual quality and dynamic functionality that the Xbox & PS2 generations come to expect.  This is a demographic that a growing number of manufacturers and service providers increasingly need to engage.  Failure to do so will have a detrimental effect on both the Brand’s image, and how their products or services are perceived.  These technologies are also incapable of supporting the real-time interaction that is the bedrock of ‘Community style’ environments.

Buzz 3D delivers photorealistic visual quality, 3D sound, and the seamless integration of any multimedia content that the client wishes to support.  All can be played at the same time, in the same space, and include video, audio, photographs, live & recorded TV, video-conferencing, etc.  Users can go where they want, when they like, and interact with whatever they please, or alternatively choose to enjoy a virtual tour.  Add to this the ability to update content quickly and easily whenever desired and experience the results immediately, during development and once deployed, then you have a solution that provides your design team with the extra power and flexibility that may make the difference between a great looking project and an Award winning one.

Community space (MySpace, Bebo, YouTube, etc) is a growing phenomenon and Buzz 3D technology can provide a next generation equivalent - 3D front-end where users are not only able to display their own content and share it with others, but also personalise the 3D space by creating their own textures for all wall, floor, ceiling & door surfaces to reflect their own personality.  Needless to say, Buzz 3D virtual worlds can support content managed by the client for themselves, 3rd Party contributions, or advertising, in addition to bespoke user designated areas.

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