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Broadcasters, as just one example, could offer their audience a 3D portal with any ‘look and feel’ that they wished, and could link their different TV channels with web-archived data, streaming video, XML scheduling information, communication, interactive games and premium services.  Any or all of this data could then be delivered in a variety of styles, with the 3D environment changing to reflect the interests of individual users, continuing to deliver specific content, such as -

• a News ticker overlaid on top of the view port;
• advertising from an independent vendor using product-placement to put a new 3D object in the environment for query by the consumer; or even
• picture-in-picture streamed web video content sourced from the Broadcaster's website).

Being able to 'white label' Buzz 3D software means that any organisation can give the impression that they have developed this leading-edge technology themselves.